Programme and Workshop

09:00 - Breakfast sessions

• The Why, Where and What to do with Social Media : Declan Metcalfe
• Selecting winning ideas : Paul Sutherland
• Email Yoga : Gavin O'Carroll

10:00 - Alastair MacColl, welcome

10:15 - Robert Senior, keynote speech

11:00 - Harry Drnec, keynote speech

11:30 - Coffee break

12:00 - Breakout sessions

• Gender marketing : Collette Dunkley
• Online communities-changing the role of research. MRS Northern Research Network: Tom Hoy

12:00 - Workshops

• Marketing planning toolkit for small businesses: Lorraine Davidson
• How to grow through new and existing customers: Veronica Swindale
• An introduction to PR : Sally Keith

12:45 - Chris Lenton, keynote speech

13:15 - Lunch

------ - Breakout sessions

• 14:15 - International marketing : Dr Fraser McLeay
• 14:45 - What the Press really want! - Panel discussion : Graeme Thompson, Justin Kings, Rob Lawson

14:15 - Workshops

• How to plan marketing communications : Philip Knowles
• How to get to grips with your competitors : Avril Scott
• PR crisis management : Laurel Hetherington

15:15 - Coffee break

15:30 - Tim Smit, keynote speech

16:15 - Social media - Afternoon debate : Declan Metcalfe, Peter Cobley, Herb Kim, Tim Leigh

16:45 - Close

17:00 - Networking