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Marketing the art of

11 November 2010

The Sage Gateshead

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We're back at you!

Published on 15/07/2010 8:06am

It's been a funny old world in marketing since the inaugural MtAO. I'm not sure if digital is dead, but its all about social media these days darling, and Facebook is so 2008, with Twitter the last big thing. read >

Font Wars

Published on 04/09/2009 10:27pm

Typography is something all designers seem to have an opinion on. It might be an intense opinion or a passing interest, but in all instances there is a favourite font (Scala if you're asking), or maybe two (that's be Sabon). What has been interesting recently is that typography has become a topical subject, and what started with the online community is threatening to come crashing onto a coffee table near you, with the broadsheets reporting it, and shock horror, even the tabloids. read >

Is it a twit of a waste of time?

Published on 30/09/2009 5:30pm

Twitter is a hot topic - fact! So much so that it is kind of uncool all of a sudden, with FriendFeed the new kid on the block. Just like Friends Reunited MySpace and Facebook before it, there is an argument that Twitter is a victim of its own success. That said, its a victim worth an alleged $1bn so lets not get too upset. read >

I'd like to teach the world to sing...

Published on 04/11/2009 12:20am

...in total harmony...question of the day to win a delegate place is...What did Coca-Cola re-brand Coke as, after the marketing failure that was 'New Coke'? read >