11 November 2010
The Sage Gateshead
Chartered Institute of Marketing
AvrilScott
How to get to grips with your competitors
This workshop will give you the basics of how to understand your competition and build a sustainable position in the market place.
Knowing and understanding your competition is one of the most important aspects of marketing, yet it can be one of the hardest marketing problems to crack. Identifying what your competition is and what makes you different is what will make sure you develop a clear brand and stay in business.
Join us for this informative workshop and learn how to:
- Identify your competition
- Define your Unique Selling Proposition
- Position yourself in the market place to build a sustainable competitive advantage




