FraserMcLeay

Fraser has over 20 years of leadership experience in marketing, strategic management and international business. He has assisted businesses in more than 50 countries to develop and implement successful start-up, international business expansion, marketing and new product introduction strategies. These range from SME’s to multinationals as well as organizations such as the World Bank and EU. Fraser has also held positions at the Montana World Trade Center (the business outreach arm of the University of Montana) at Macquarie University (Australia), Newcastle University (UK) and Lincoln University (New Zealand).

Prior to his appointment as Professor of Marketing at Newcastle Business School, Fraser was the CEO of Kiwi Trade and Business. In this capacity he successfully managed marketing and growth efforts for businesses in a variety of industries from renewable energy to technology, agribusiness and healthcare. His focus was on providing hands on business development support, managing international marketing efforts, conducting feasibility studies, developing and implementing business plans and positioning companies for equity, debt and government enhanced loan financing.