Business Link
Marketing the art of

Chartered Institute of Marketing

LorraineDavidson

Marketing planning toolkit for small businesses

This workshop will give you the basics of how to write a marketing plan for your business.

Setting the marketing plan is one of the most important aspects of marketing, yet can be one of the hardest marketing tasks to achieve. Understanding your competitors and the opportunities available to you helps you to define your target customers and the areas within which you could develop your products or services.

Join us for this informative workshop and learn how to:
- Analyse your strengths and weaknesses
- Identify your opportunities and threats
- Write a marketing plan to develop your business