Business Link
Marketing the art of

Chartered Institute of Marketing

PhilipKnowles

How to plan marketing communications

This workshop will help you identify what are the best methods of communication to use for your business.

The issue of communication is vital for any organisation. Communication is the process of creating, transmitting and interpreting ideas, facts, opinions and feelings. It is a process that is essentially a sharing one – a mutual interchange between two or more persons. But an organisation needs to decide what messages would be best suited to which target audience and evaluate the effectiveness of communication methods.

Join us for this informative workshop and learn how to:
- Clarify what you are communicating
- Identify who you are communicating to
- Determine how and when to communicate to the best effect