RobertSenior

Robert Senior was appointed UK CEO of the newly formed SSF Group in August 2007. The SSF Group aims to drive growth and creative excellence across Saatchi & Saatchi and Fallon.

Robert’s impact at SSF was immediate when the agency won the account to handle the Labour party’s advertising with its slogan “not flash, just Gordon”. Labour party strategist Philip Gould comments “Robert has got enormous enthusiasm, completely infectious enthusiasm and determination. He has a relentless desire to get things moving and get things done, and that is what won through”

Robert was formerly UK CEO and a founding partner at Fallon London, which he set up in 1998 with four other partners. Together they grew the business from a start-up to a 160 person strong multi award-winning business named ‘agency of the year’ by Campaign magazine in 2006. The agency was responsible for some of the most memorable ads of recent years, including Cadbury’s Gorilla, Skoda Car-Cake and Sony Bravia TVs.