Marketing: the art of

Overview

 

At ‘Marketing: the art of’ you will be receive an up-to-date overview of the new media and marketing landscape. You will be introduced to cutting edge marketing ideas and leave with a clear understanding of how you can develop your marketing strategies for success.

Breakfast workshops will introduce you to the day and give you a great base to develop your knowledge of digital marketing and how you should integrate this into your marketing strategy.

Keynote speakers including Naomi Langford Wood, Shaa Wasmund and Mark Borkowski will inspire and inform you with their success stories.

Breakout sessions throughout the day will help you to develop your skills in: Social Media, Online Marketing, Web Analytics, Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), Reputation Management and How to Deliver your Marketing Strategies.

Please see the programme below. For more information on the workshops on offer during the breakfast, morning and afternoon workshop sessions, please click here.

THE EVENT SCHEDULE

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8.15am - 9.00am	Breakfast Workshops	Website Architecture: Essentials for New Site Development The Social Media Landscape: An overview The Marketing Mix: How to get it right So you think you know what online marketing is?
8.45am - 9.30am	Registration
9.30am - 9.45am	Welcome
9.45am – 10.15am	Introduction	Host: Naomi Langford-Wood Overview of day, introduction to focus of day.
10.15am – 11.00am	Keynote 1	Sháá Wasmund Using digital marketing in own business.
11.00am - 11.15pm	Break
11.15am - 12.15pm	Breakout Session 1	Web Analytics: Shaping Online Marketing Strategy from Analytics Data Developing Your Social Media Strategy SEO Explained: No jargon, just clear, actionable info and advice E-Mail Marketing
12.15pm – 1.00pm	Lunch
1.00pm – 2.00pm	Breakout Session 2	CRO: Turning website visitors into customers Developing your Mobile Marketing Strategy Creating the Marketing A-Team Lights, camera, action, are you ready for your close up? Reputation management in the digital age.
2.00pm – 2.15pm	Break
2.15pm – 2.45pm	Round up	Round up of workshops – Key outcomes / messages
2.45pm – 3.30pm	Keynote 2	Will King, founder of King of Shaves Using digital marketing to build a global brand in tough times
3.30pm – 4.15pm	Keynote 3	Mark Borkowski PR Guru
4.15pm – 5.00pm	Drinks & Networking	Live Lounge / Health Check / One-to-Ones